Creams and The SushiCo set to join East Square Cinema development

Creams Café, known for its vibrant dessert offerings, will bring a delicious range of freshly made treats, including waffles, crêpes, sundaes, cakes, sorbets, gelatos, and a variety of vegan desserts.

Meanwhile, The Sushi Co will offer a fresh take on Japanese cuisine, serving made-to-order sushi prepared in an open live kitchen, allowing customers to watch their meals being crafted right before their eyes.

Leader of Basildon Council, Cllr Gavin Callaghan, welcomed the new arrivals, stating:

"I have consistently promised that all five of our town centres will see regeneration in the life of this administration and we're delivering on that promise.

"Whether it's a major retailer moving into Wickford town centre, the diagnostic centre in Pitsea or finally delivering the new Laindon shopping centre after 15 years, we are bringing positive change and growth to the borough. People can see and feel it."   

Cllr Jessica Power, Cabinet Member for Regeneration, Jobs & Skills, added:

"We believe in Basildon, and as a council we remain committed to supporting businesses that invest in our community and the skills of our residents. We're thrilled to welcome these two well-loved brands to the borough.

"Securing Creams Café and SushiCo for East Square is a testament to the development's appeal and the strength of its tenant mix. These brands are renowned for their quality offerings and will undoubtedly enhance the dining experience for visitors. We are excited to see East Square continue to evolve into a dynamic destination that meets the diverse needs of our community."

Everett Fieldgate, CEO Creams Café says "We're thrilled to be bringing Creams to Basildon and can't wait to open our doors to the local community. This is a vibrant, growing town and the perfect place for us to serve up our signature desserts in a fun, welcoming space. We look forward to becoming part of the Basildon buzz and creating memorable moments for all our guests."

"Joining the Basildon community is an exciting step for Creams. We're passionate about delivering indulgent treats and unforgettable experiences, and we're proud to be part of this dynamic town's future.", he added.

A representative from The SushiCo added: "We're excited to open in Basildon and bring our fresh, made-to-order sushi to the local community. In addition, we're proud to introduce our brand-new concept - Smashio - offering prime quality, signature smash burgers. We can't wait to become part of the vibrant local scene."

With these exciting new additions, East Square is set to become an even more popular destination for food lovers and families alike.

Ends

Published 8 May 2025.